domain names registration

Online Brand Protection

You've invested in your brand, now protect it from cybersquatting with Domains Protected Marks List (DPML). You can block your mark, or a term containing your mark, from being registered across all new Top Level Domains (TLDs) for a given registry with DPML. A DPML blocked mark prevents the most common methods of abuse such as unauthorized use of your mark for a website, blog or email address.


Protect Your Trademark Online

Building the right defensive brand protection strategy is critical.

Submit Marks to the TMCH

The Trademark Clearinghouse (TMCH) is the most important brand protection mechanism built specifically for the launch of new TLDs. TMCH acts as the authoritative online source for registered marks, monitoring any violations of domain names registered with a trademarked term. A private person or a company can submit trademarks for review. As new TLDs go live, the TMCH will simplify your registration process and monitor for any violations afterwards a new TLD goes live.

Once approved, you will be given a unique code called the Signed Marked Data (SMD) file that will be used when registering either DPML or a domain in a Sunrise phase. Any fees associated with the TMCH are not covered by DPML. To learn more about submitting your mark, see the Trademark-Clearinghouse website.


Block Your Mark as a Defensive Strategy

Domains Protected Marks Listing (DPML) gives trademark holders the ability to block their marks from registration across all of the new TLDs supported by a given registry. A registry is the organization responsible for managing the domain registration process for specific domains. An example of a registry would be Donuts or Rightside.

Trademark holders can submit an exact match of their mark(s) - as validated by the TMCH - or a term that contains their exact match mark(s). That term is then blocked from registration in all the new TLDs for that Registry provider for a given period of time.



Domains blocked by DPML are not live on the Internet and therefore don’t require the involvement of your IT team.


Costs brand owners significantly less than if they choose to defensively register terms.


Allows brand owners to protect more than their trademarks. DPML protects keywords that contain the mark.


The program allows trademark holders to protect marks in all of Donuts and Rightside new TLDs with the ability to registered specific domains later.

How Does DPML Work?

For brands that are registered with the Trademark Clearinghouse (TMCH), a trademark (TM) holder can use DPML to protect their brand across all current and future Rightside gTLDs. DPML registration applies to an exact trademark match, a variation on a trademark or as a trademark plus a linked term. Prices are likely to increase as more Rightside gTLDs are added.

All brands that have eligible trademarks and a valid SMD may purchase a DPML subscription. Customers or agents must use the SMD during the registration process to block that specific term across all Rightside gTLDs.

Benefits using DPML

  1. TM and TM keywords or variations can be protected across all Rightside gTLDs (current and future).
  2. DPML provides flexibility so TM holders can register domains during or post Sunrise using the Rightside Override feature.
  3. DPML helps protect your intellectual property by avoiding costly defensive domain buying.
  4. It's simple to purchase DPML from our website or through an account rep. All you need is the validated SMD file
  5. Proactive move against future cyber squatting on your trademark or keyword against domain hijackers.
  6. Avoid lengthy & costly domain recovery process

Registering a Domain Name with Your Mark

DPML Override
A DPML block on a specific domain may be overridden, or unblocked, at any time. To unblock a new TLD, the trademark holder must have a valid unique Signed Marked Data (SMD) code from the TMCH. Only exact matches of a mark can be unblocked. For example, if Apple wanted to unblock a domain, they could only unblock a domain with the term with “apple”.

Sunrise Phase
If you just want to register a new TLD, try placing an order during the Sunrise phase, this is the initial launch phase of a domain. Sunrise — the first and only mandatory phase during the launch of a new TLD — is primarily intended for trademark holders to register domains that fall under their mark earlier than the general public. An SMD code from the TMCH is required before you can register a domain name during Sunrise. Learn more


DPML Registries

Donuts was founded by domain industry professionals, with extensive registry and registrar experience, to bring variety and choice in Internet naming. Operating 190+ new TLDs, they are the largest new TLD Registry. Donuts will be offering new TLDs such as .bike, .camera, .business, and .ventures. View list of TLDs

PRICING for all available Donuts extensions is 2,995.00 USD for 5 years or 5,690.50 USD for 10 years.

Based on intensive research, Rightside identified and acquired many of the most opportunity-rich TLDs. Rightside Registry is on track to operate more than 20 new Top Level Domains — a number that continues to grow! View list of TLDs

PRICING for all available Rightside extensions is 2,099.00 USD for 5 years or 3,895.00 USD for 10 years.


What New Top Level Domain Names Has Rightside Applied For?

Uncontested Domains

  • .actor
  • .airforce
  • .army
  • .consulting
  • .dance
  • .democrat
  • .engineer
  • .futbol
  • .gives
  • .haus
  • .immobilien
  • .kaufen
  • .moda
  • .navy
  • .ninja
  • .pub
  • .rehab
  • .republican
  • .reviews
  • .rocks
  • .social

Contested Domains

  • .cam
  • .gay
  • .map
  • .mom
  • .moto
  • .rip
  • .wow

Domain Protected Marks List FAQs

What is DPML?

Brand owners can add their trademark-related terms into the DPML and have them blocked from registration at the second level in all Donuts-top-level domains (Donuts TLDs). The second level domain is the address directly left of the TLD - for example, in the domain name, yahoo is the second level domain (SLD). DPML protects trademark holders against cybersquatting at a fraction of what it would cost to defensively register the terms in Donuts TLDs.

How Does DPML Work?

Brand owners must submit an exact match of their mark(s) to DPML, or a term that contains their exact match mark(s). Once a term is accepted to DPML, that term is blocked from registration in all Donuts TLDs for an initial period of 5-to-10 years. A DPML subscription then can be renewed in increments of 1-to-10 years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.

How Can a I Buy DPML?

In order to buy DPML, you must be an owner of a trademark. The trademark holder must have the trademarked string registered with the Trademark Clearinghouse (TMCH). The mark must be registered according to the “use” standard, which is the same standard for registration during a Sunrise period.

Why Is DPML Offered by the Registry

DPML is a service offered by a registry - they are the originating source for domains and can block domains from leaving their system.

How Many TLDs will DPML protect?

The number of new TLDs a DPML can protect varies based upon the registry offering the DPML. Each registry has its own offerings. When you purchase a single subscription of DPML it will automatically block all the domains for that registry, even if a new TLD isn’t available yet.


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